Strategy Map Library
This study illustrates representative influence strategies employed by ExxonMobil as it responds to public criticism of its corporate and environmental policies, in this case, from foreign governments, environmental activists, financial analysts, and shareholder activist groups and others.
This study illustrates representative influence strategies employed by General Motors Corp. as it enters the hybrid electric auto market. Analysis focuses primarily on GM's introduction of the Chevy Volt and related public skepticism from financial analysts, environmental groups and industry watchers.
This study illustrates representative influence strategies employed by Coke and Pepsi as they famously sparred in the 1970s and 1980s, first with the Pepsi Challenge, and, later, the introduction of "New Coke" in 1985.
This document study illustrates representative influence strategies employed by Airbus and Boeing in the commercial aviation marketplace from July 2004 to May 2005. Its purpose is to illuminate Airbus and Boeing's attempts to expand their enterprise position and further details how the two industry heavyweights react publicly to each other's numerous initiatives.
This study illustrates representative influence strategies employed by Airbus and Boeing in the commercial aviation marketplace from July 2007 to January 2008. Its purpose is to illuminate Airbus and Boeing's attempts to expand their enterprise position and further details how the two industry heavyweights, plus various third parties, react publicly to each other's numerous initiatives.
This study illustrates representative influence strategies employed by Willis McGahee's agent, Drew Rosenhaus, as Rosenhaus sought to position his client for the 2004 NFL draft after McGahee suffered a potentially career-ending knee injury.
This study illustrates representative influence strategies employed by the Ladies Professional Golf Association (LPGA) and its critics, notably lawmakers, activist groups, and journalists, during the English-language controvery of 2008. The LPGA policy required that its members learn English or face suspension.
This study illustrates representative influence strategies employed by employed by baseball slugger Barry Bonds as he sought to blunt, bend, and counter a steady stream of public scrutiny of his alleged steroids use. The analysis also details the plays employed by Bonds' detractors, including journalists, indicted drug-lab BALCO co-conspirators and professional athletes.
