StrategyMapper™
You can't manage what you can't measure. And you can't measure what you can't see.
Introducing StrategyMapper™, an easy-to-use market intelligence tool to map and manage the influence strategies of your marketplace. With StrategyMapper™, you'll see the patterns, sequences, trends and tendencies of your competitors and collaborators – a fresh and first look at the plays you've run and those you should anticipate.
Used to create Influence Strategy Maps™ this on-demand web software, available in trial and yearly subscriptions, alerts CEOs, marketers, communications and public affairs professionals, salespeople, advertising executives, scholars, politicos and bloggers to the maneuvers that may be coming and the strategies that might best counter and control them.
Map it
From the interactive StrategyMapper™, drag-and-drop individual play icons onto an intelligent timeline to map the moves and countermoves of your marketplace. See what Player A has in mind for Player B, and vice versa.
View it
Scroll left and right along your new timeline of plays to see what's never been seen: the ever-present but always elusive influence strategies of your competitive industry.
Predict it
Using the Depict/Predict™ feature, separate the plays that have been run from those that are still to come. It's your Plan A for a preferred outcome. If that's not enough, open another map to lay out and play out your best Plan B.
Publish and Share it
On your private password-protected account, save and automatically publish your maps to a PDF-formatted four-color document. Print it and share it, as you like, with your team.
For another view of your marketplace, click from a scrolling strategy timeline to a single-view strategy screen. Introducing StrategySnapshot™, a selectable mode that tallies automatically the plays of your map.
Code it
Using the Player A/Player B color-coded legend, look closely to see where on The Playmaker's Table plays are being run, how often, and by what player.
Crack it
Look closer, yet, and you'll see new underlying patterns, trends and tendencies from this unique snapshot view. It's your secret weapon for blunting or bending a rival's next move and driving your agenda.
GM Runs Unconventional Plays to Fuel Chevy Volt [PDF]
How ExxonMobil Plays PR Dodgeball [PDF]
Airwars: Boeing vs. Airbus (2004 - 2005) [PDF]
Pepsi Challenge [PDF]