Call Out
Call Out: CT
Definition
An overt public expression of doubt or concern, usually aimed at a competing person or organization, intended to call into question a flaw in the opponent's position or message set. Call Outs often have a tone of moral authority; they're judgmental and direct.
Rahm Gets Ridiculed
May 28, 2010
White House Chief of Staff Rahm Emanuel was berated (i.e., Called Out) by Israeli nationalists for the Obama Administration's tough stance on E. Jerusalem settlements.
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Disco
Disco: DX
Definition
The concession or sacrifice by a player of an element of its platform in order to preserve or advance its overall agenda or argument. The central tenet of a Disco is that forward progress cannot be achieved by the player unless or until the player first moves backward (i.e., one step back, two steps forward.)
Facebook Gives In
May 27, 2010
In unveiling new privacy controls, Facebook CEO Mark Zuckerberg admitted they had become too burdensome and promised a more friendly experience.
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Ping
Ping: PG
Definition
An oblique reference or suggestion, enabled either by a player's mere presence in a marketplace or its implied interest in topics, ideas, events, and developments.
Une Grande Grève
May 24, 2010
French officials are obliquely hinting (i.e., running Pings) that they plan to raise the legal retirement age from 60-years-old.
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Call Out
Call Out: CT
Definition
An overt public expression of doubt or concern, usually aimed at a competing person or organization, intended to call into question a flaw in the opponent's position or message set. Call Outs often have a tone of moral authority; they're judgmental and direct.
On the Offensive with North Korea
May 21, 2010
U.S. Secretary of State Hillary Clinton attacked (i.e., Called Out) North Korea for sinking a South Korean vessel in March, promising to punish its aggressive behavior.
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Bait
Bait: BT
Definition
The overt provocation of an opponent through action or information, usually intended to draw an emotional, rather than rational, response. This play typically compels an opponent to move in the direction of the player - like a bull charging a cape - against its better judgment.
Cycling on Drugs
May 20, 2010
In emails to cycling officials, Floyd Landis attempts to entice (i.e., Bait) a confession from Lance Armstrong, claiming that he also used performance enhancing drugs during his career.
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Recast
Recast: RC
Definition
The reinterpretation of an action, event, information, message, or symbol by a player so as to lend support to that player's position or agenda or to neutralize or weaken that of its rival.
BP Assuages Fears
May 19, 2010
Despite the recent oil disaster, BP clarifies (i.e., Recasts) that it has become a safer place to work to ease employees' worries.
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Draft
Draft: DR
Definition
An attempt by a player to feed off the energy of a developing marketplace, innovation or best practice with the intent of overtaking incumbent leaders.
Hotmail Upgrades
May 18, 2010
Microsoft has made significant upgrades to Hotmail to take (i.e., Draft) users from rivals Yahoo! and Google as an attempt to become the number one U.S. email service.
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Ping
Ping: PG
Definition
An oblique reference or suggestion, enabled either by a player's mere presence in a marketplace or its implied interest in topics, ideas, events, and developments.
Farming Problems
May 17, 2010
Homeland Security officials are hinting (i.e., running Pings) that they're liable to seize private property along the U.S. - Canadian border to prevent terrorists incursions.
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