Call Out
Call Out: CT
Definition
An overt public expression of doubt or concern, usually aimed at a competing person or organization, intended to call into question a flaw in the opponent's position or message set. Call Outs often have a tone of moral authority; they're judgmental and direct.
Europe Uproots Refugees
March 9, 2010
The United Nations and Iraqi refugees are criticizing some European countries for deporting refugees who can't show that their lives will be in danger if they return to Iraq.
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Ping
Ping: PG
Definition
An oblique reference or suggestion, enabled either by a player's mere presence in a marketplace or its implied interest in topics, ideas, events, and developments.
Cablevision Versus Disney
March 8, 2010
Cablevision and Disney's heated public dispute may be an indication of what's to come when Disney's contract with TWC to carry ABC channels expires soon.
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Red Herring
Red Herring: RD
Definition
An action or communique that draws an opponent - usually a competitor - away from its preferred position or intended course of action.
More Jobs in the Future
March 5, 2010
Congress attempts to ease people’s worries about high unemployment with the House approval of a bill intended to spur job creation.
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Jam
Jam: JM
Definition
The attempt to disable or disorganize a rival's activities or communications. A Jam is typically intended to obscure, slow, or stop the delivery or acquisition of ideas or information of a rival.
HTC Takes a Bite Out of Apple
March 4, 2010
Apple's patent infringement lawsuit against HTC could stop their phone sales in the United States, which accounts for 50 percent of sales.
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Trial Balloon
Trial Balloon: TB
Definition
The preview and testing of preliminary ideas or tentative plans. To reduce a player's exposure, Trial Balloons are often run without attribution to the player or positioned as temporary.
If You Give an American a Macaroon
March 2, 2010
Macaroons go mainstream in French McDonald's and American foodies and businesses wonder if they will become the new trend in the States.
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Fiat
Fiat: FT
Definition
The declaration of information or demonstration of capability to a marketplace. Fiats are characteristically run without fanfare and rely on the position of the player or the merits of the declaration to shift a competitive dynamic.
A Stock Market Unshaken
March 1, 2010
Despite Saturday's 8.8-magnitude earthquake, Chile announced yesterday that the stock market would be operational.
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Ping
Ping: PG
Definition
An oblique reference or suggestion, enabled either by a player's mere presence in a marketplace or its implied interest in topics, ideas, events, and developments.
Frozen Assets May Cause Unrest
February 26, 2010
Thailand Supreme Court's verdict to seize $1.4 billion of former Prime Minister Thaksin Shinawatra's assets could cause political unrest.
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Trial Balloon
Trial Balloon: TB
Definition
The preview and testing of preliminary ideas or tentative plans. To reduce a player's exposure, Trial Balloons are often run without attribution to the player or positioned as temporary.
A Shot of Whiskey Anyone?
February 25, 2010
Liquor producers are wondering how consumers will react when the economy improves and they raise prices back to normal.
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