Masterclass at USC
Mirror
Mirror: MI
Definition
A specialized form of a Call Out, a Mirror introduces new facts or information into a marketplace which contradicts a rival's position or point of view. Like forcing someone to look at her own reflection, a Mirror typically prevents a rival from credibly pursuing its agenda.
Red Herring
Red Herring: RD
Definition
An action or communique that draws an opponent - usually a competitor - away from its preferred position or intended course of action.
Plays of Nations? Strategy Wars of Tibet and China
March 26, 2008
Political Play Action Map
On March 10, Tibet observed the 49th anniversary of the failed 1959 Tibetan uprising against Beijing’s rule. On this day, Tibetan monks staged a protest to free other imprisoned monks. However, by March 14, the activity escalated into riots, burning and looting. This ignited a firestorm of activity between two camps: Tibetans and those who support Tibetan rights versus the Chinese government.
In the attached play action map, the Chinese government engages in aggressive play action to maintain its authority, while Tibetans work to reveal the truth of their situation and the opponent’s actions to the world. Wen Jiabao, the Premiere of the People’s Republic of China, accuses the Dalai Lama of being behind the protest. The fact that there is tension between these two players prior to the 2008 Olympics in Beijing has garnered attention from the international press as well as political leaders.
Post by Patrice Duecker, MA candidate
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