Masterclass at USC
Call Out
Call Out: CT
Definition
An overt public expression of doubt or concern, usually aimed at a competing person or organization, intended to call into question a flaw in the opponent's position or message set. Call Outs often have a tone of moral authority; they're judgmental and direct.
Draft
Draft: DR
Definition
An attempt by a player to feed off the energy of a developing marketplace, innovation or best practice with the intent of overtaking incumbent leaders.
Congress Has Big Questions for Big Oil
April 2, 2008
Political Play Action Map
As gasoline nears $4.00 a gallon, Congress has questions about Big Oil’s big profits.
On April 1, 2008, top executives of the country’s five biggest oil companies were questioned by U.S. lawmakers about the industry’s record profits.
Appearing before a House committee, the executives were pressed to explain why they should continue to get billions of dollars in tax breaks when they made $123 billion last year and motorists are paying record gasoline prices at the pump.
The executives said they know record fuel prices are hurting people, but argued it’s not their fault – that huge profits are in line with other industries.
As the aggregator demonstrates, Congress executed plays with high levels of engagement, while the oil executives responded entirely with conditioning plays. Congress focused its plays on the Freeze, Lure, Press, and Attack subclasses. However, Big Oil’s plays remained primarily in the Divert and Frame subclasses.
The plays on this map are all from April 1, 2008. Some of the events, however, are from prior.
Post by Sean O’Loughlin, MA candidate
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