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Partner
Partner: PN
Definition
A third party aligned with the player but who operates as a coequal. Partners typically receive reciprocal levels of support in pursuit of a common agenda or business purpose.
Peacock
Peacock: PK
Definition
The unsolicited parading by a player of a novelty to generate attention in a marketplace. Peacocks typically hinge on a novelty - an unusual action, innovation, or precedent-setting development - to spur market talk.
Fried Chicken for the Cure
Susan G. Komen runs a Contentious Peacock
April 27, 2010
It’s no surprise that The National Cancer Institute states that the risk of developing breast cancer increases if you eat a lot of fried food. What is surprising is the partnership between the Susan G. Komen Foundation and KFC.
The Susan G. Komen Foundation ran a bold Peacock when it announced the “Buckets for the Cure” campaign, which will run nationwide until May 23rd. The popular fried chicken chain will donate 50 cents for every bucket that is purchased. This ironic Partnership has many people Calling Out the foundation, saying it’s wrong to work with a fast food company. But Komen will have the last cluck if it reaches the $8.5 million donation goal.
So far, the campaign is off to a good start. In the first week, over $2 million has been donated. Is the KFC-Komen partnership a Ping for the future of cause marketing? We will have to wait and see.
Posted by: Alice Hu
Photo Credit: sfgate.com
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