Playmaker's Forum

Fiat: FT

Definition

The declaration of information or demonstration of capability to a marketplace. Fiats are characteristically run without fanfare and rely on the position of the player or the merits of the declaration to shift a competitive dynamic.

Trial Balloon: TB

Definition

The preview and testing of preliminary ideas or tentative plans. To reduce a player's exposure, Trial Balloons are often run without attribution to the player or positioned as temporary.

To The Terps

Give These Links a Look-Over

March 3, 2010

To Professor Simon's Tuesday courses:

Your pre-class reading and prep are in the six bullet points beneath. Please follow the instructions in bold for each of the six points. We will use them as a jumping-off point for in-class discussion.

The Standard Table of Influence Strategies. Please explore the table and familiarize yourself with the terminology.
Koval III, John M. "The Plays of Corporate Social Responsibility: Aren't They All Red Herrings + Screens?" Playmaker's Forum. Leave a comment or respond to an existing comment.
Romm, Tony. "Microsoft exec pitches Internet usage tax to pay for cybersecurity programs." Hillicon Valley. Read and consider for in-class discussion.
Kelly, Alan D. "GM Runs Unconventional Plays to Fuel Chevy Volt." Influence Strategy Map. Read and consider for in-class discussion. I'll be asking questions like, "What plays would 'you' run if you were GM?" I'll also be asking, "What plays would you run if you were (1) an environmental activist or (2) a GM rival like Toyota or Nissan.
Playmaker China. Read and comment on one of the four most recent posts or respond to an existing comment.
Get your daily influence strategy updates. Follow us on Twitter. @playmakeralan

Note: Before posting your first comment, you have to click on the register button beneath the post. Once you're registered, you can follow the discussion and continue posting by clicking on the permalink to each post.

I'm looking forward to a thoughtful discussion on influence strategy on Tuesday.

Posted by: John Koval

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Comments

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Great Posts

Submitted by JessJKim (not verified) on Tue, 03/09/2010 - 13:41.

Read some great public relations strategies! Definitely a valuable tool for the next generation of practioners. Looking forward to the 3:30 p.m. class!