If You Give an American a Macaroon
Trial Balloon
Trial Balloon: TB
Definition
The preview and testing of preliminary ideas or tentative plans. To reduce a player's exposure, Trial Balloons are often run without attribution to the player or positioned as temporary.
If You Give an American a Macaroon
March 2, 2010
Macaroons go mainstream in French McDonald's and American foodies and businesses wonder if they will become the new trend in the States.
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