A Shot of Whiskey Anyone?
Trial Balloon
Trial Balloon: TB
Definition
The preview and testing of preliminary ideas or tentative plans. To reduce a player's exposure, Trial Balloons are often run without attribution to the player or positioned as temporary.
A Shot of Whiskey Anyone?
February 25, 2010
Liquor producers are wondering how consumers will react when the economy improves and they raise prices back to normal.
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