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"Alan Kelly has created the most complete influence management system for communicators, policymakers and marketers. It’s a secret weapon for designing and tracking competitive and winning strategies."

Don Bulmer, Vice President of Industry and Influencer Relations — SAP AG

Playmaker's Collaborator Tool™ Webinar

This Thursday, July 1 at 1:00 Eastern Time, we will host a free 30 minute webinar on our new Playmaker’s Collaborator Tool. Click here to join us: http://bit.ly/cHWOjY

Playmaker Systems, LLC, recently announced the addition of the Playmaker's Collaborator Tool™ to its online system of influence strategies. Now, all 25 plays can be queried for strategies that help and accelerate the programs, agendas and messages of like-minded partners and allies. Geared towards those that prefer the win-win, or those that are in reputation and brand management… join us for this informative and fun WebEx.

 

PLAYMAKERS DEBUT COLLABORATION TOOL FOR ONLINE STRATEGY

Communicators, Marketers, Salespeople, Reputation Managers Can Query System for Win-Win Influence Strategies

POTOMAC, MD, June 22, 2010 – Playmaker Systems, LLC, a management consulting and strategy services firm, today announced the addition of the Playmaker’s Collaborator Tool™ to its ground breaking online system of influence strategies. Now, all 25 stratagems of the Playmaker’s core framework, The Standard Table of Influence Strategy, can be queried for strategies (a.k.a., plays) that help and accelerate the programs, agendas and messages of like-minded partners and allies.

The feature is a welcome addition for communicators, marketers, salespeople and other influence professionals who seek win-win solutions, particularly in support of reputation management programs.

If a company, candidate, activist, lobbyist, lawyer or even soldier likes the play of a partner or ally, it can now consult The Standard Table of Influence Strategies at www.plays2run.com/table for options that help the aligned player. Below is a simple example featuring a popular pressing play called the Peacock, defined in the playmaker system as the unsolicited parading by a player of a novelty to generate attention in a marketplace.

With great fanfare, a startup discount airline announces a contrarian bags-fly-free policy for checked luggage. The play, designed to thwart its corner-cutting rival carriers, is a Peacock. In the original Playmaker system, a competing player (e.g., a strategist for a rival bag-charging airline) might query the online Peacock flash card (see fig. 1 below) and quickly learn how best to counter or dilute the opponent’s self-aggrandizing ploy. Expose the fallacies of the stunt by running a Mirror. Run a Recast to de-position the ploy as bad for the shareholders. With the standard countering tool, the gloves are off.


Figure 1. Strategies for hindering (i.e., countering) a Peacock play

Now, with the addition of the Playmaker’s Collaborator Tool, allies and partners can play too. Using the same example, a bags-fly-free supporter, perhaps a partner airline, can click on the Peacock play (see fig. 2 below) for strategies to help its ally. Issue a Challenge that invites other cut-rate airlines to join in the parade. Run a Screen play that enlarges the importance of the strategy – ‘Our partner has provided relief for the nickel-and-dimed traveler, an important provision in the air travelers’ bill of rights.’ Whichever strategy is chosen – there are several more not mentioned here – strategists now have options to support a play, not just to fight it or dilute it.


Figure 2. Strategies for helping (i.e., collaborating with) a Peacock play

About the Playmakers

Playmaker Systems is a management consulting and strategy services firm dedicated to the discipline of influence strategy. Our core innovation, The Standard Table of Influence Strategies, is the new essential system for managing the discussions, positions and campaigns of influence professionals – from CEOs and politicos, to communications and public affairs pros, marketers, salespeople, advertising executives, diplomats, public information officers, information warfighters, researchers and social media revolutionaries. Adopted by Fortune 500 companies and tested at major universities, this breakthrough patent-pending decision making system depicts and predicts the games and gamesmanship of competitive marketplaces and battlefields. The result: One standard, one team, speaking one language for faster time-to-influence and resulting competitive advantage.

Incubated in the world’s capital of innovation, Silicon Valley, and now headquartered in the world’s capital of influence, Washington, D.C., we help organizations and professionals achieve unparalleled insight into stakeholder communities, opportunities, crises, and emerging policies and issues. Our acclaimed online web tools, industry advisories, professional academies, workshops, strategy wargames and custom strategy maps are based on The Elements of Influence, the landmark book by CEO and Founder Alan Kelly that presents the first taxonomy of 25 irreducible influence stratagems (a.k.a. plays). To date, the company has conducted successful adoptions with Fortune 100 firms, notably SAP AG, Hewlett Packard, Abbott Labs, Dow Corning and Dell. The system has received praise from business, government and academic circles as a new and complementary theory to general operations and business strategy. For more information, visit www.plays2run.com or search “Playmaker Systems” on Facebook for our new business page.

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Reference links:

All images, indicated trademarks and supporting software are the property of Playmaker Systems, LLC. Patents Pending.
 

John M. Koval

Certified Consultant, Playmaker Systems

jkoval@plays2run.com

(t) 301-990-9406 | (m) 301-520-6236 | (f) 301-990-9507

www.plays2run.com | facebook.com/playmaker-systems

PLAYMAKERS UPDATE COMPANY NAME, APPOINT SENIOR STAFF

POTOMAC, MD, June 21, 2010 – The Playmaker’s Standard, LLC, a management consulting and strategy services firm, today announced its new name, Playmaker Systems, and the addition of IT veteran Dan Keating to its senior consulting staff.

New Systems and Analytics Name. Reflecting the expanding capabilities and industry success of its framework of 25 irreducible influence strategies (a.k.a. plays), the company has changed its name to Playmaker Systems, LLC, with the tagline Influence Strategy and Analytics. A new logomark (see above) derived from the Preempt play, a marketplace engagement strategy, features two of the Playmaker’s signature icons in a leap frog action. The firm’s original name, The Playmaker’s Standard, will continue as a common name for the company’s core framework of influence strategies, now called The Standard Table of Influence Strategies.

Expanded Senior Staff. Senior staff has been added with the return of Dan Keating, a 17-year technology and marketing veteran, to the firm. Keating’s expertise and contributions to the Playmaker system are unique and formative. From 2005 to 2006, he helped develop and test the first complete version of The Standard Table of Influence Strategies. He also served as lead researcher of the landmark book, The Elements of Influence. Keating earned the Playmaker’s first consulting certification in 2006 and advised on a variety of the company’s early engagements. Click here for Keating’s executive biography.

About the Playmakers

Playmaker Systems is a management consulting and strategy services firm dedicated to the discipline of influence strategy. Our core innovation, The Standard Table of Influence Strategies, is the new essential system for managing the discussions, positions and campaigns of influence professionals – from CEOs and politicos, to communications and public affairs pros, marketers, salespeople, advertising executives, diplomats, public information officers, information warfighters, researchers and social media revolutionaries. Adopted by Fortune 500 companies and tested at major universities, this breakthrough patent-pending decision making system depicts and predicts the games and gamesmanship of competitive marketplaces and battlefields. The result: One standard, one team, speaking one language for faster time-to-influence and resulting competitive advantage.

Incubated in the world’s capital of innovation, Silicon Valley, and now headquartered in the world’s capital of influence, Washington, D.C., we help organizations and professionals achieve unparalleled insight into stakeholder communities, opportunities, crises, and emerging policies and issues. Our acclaimed online web tools, industry advisories, professional academies, workshops, strategy wargames and custom strategy maps are based on The Elements of Influence, the landmark book by CEO and Founder Alan Kelly that presents the first taxonomy of 25 irreducible influence stratagems (a.k.a. plays). To date, the company has conducted successful adoptions with Fortune 100 firms, notably SAP AG, Hewlett Packard, Abbott Labs, Dow Corning and Dell. The system has received praise from business, government and academic circles as a new and complementary theory to general operations and business strategy. For more information, visit www.plays2run.com or search “Playmaker Systems” on Facebook for our new business page.

# # #


Reference links:

All images, indicated trademarks and supporting software are the property of Playmaker Systems, LLC. Patents Pending.

 

John M. Koval

Certified Consultant, Playmaker Systems

jkoval@plays2run.com

(t) 301-990-9406 | (m) 301-520-6236 | (f) 301-990-9507

www.plays2run.com | facebook.com/playmaker-systems

Playmaker Wargames Have Arrived!

Playmaker Wargames™, the newest offering in the suite of Playmaker Research and Consulting services, have arrived and are currently being conducted for long-standing clients and curious first-timers alike.  Find out what you never knew about the plays of your marketplace. 

"[The playmaker's system is] a periodic table of spin that brings a much-needed sense of analytical rigor and discipline to a much-derided craft that's historically more art than science."

Management IQ Blog — BusinessWeek

http://www.businessweek.com/careers/managementiq/archives/2009/03/a_periodic_tabl.html

"The Standard is a breakthrough system for strategic communication management. It offers for SAP Global Communications a common lexicon and a proven method that helps us develop and drive SAP's agenda in a hyper-competitive marketplace."

Herbert Heitmann, SVP, Global Communications — SAP AG

"By understanding the plays we could run (or that could be run on us), we were able to better analyze what was happening in the external world and anticipate how that might affect us. The workshop exercises are fun and instructive....applying a rational app

Jan Botz Executive Director, Chief Communications Officer — Dow Corning Corporation

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