Masterclass at USC

In communication, the S-gens are here. The strategy generation, that is, at the USC Annenberg School for Communication in Los Angeles. No longer for gurus and grey hair, influence strategy is for a new breed of masters-prepared playmakers.

Welcome to the playmaker's classroom blog and JOUR 599, STRATEGIES OF INFLUENCE. It's the first of its kind -- a frontier graduate course based on The Playmaker's Standard and its breakthrough web tools and periodic table of influence. Scroll through the student posts to see how 12 MA-track professionals, pioneers in the discipline of playmaking, are changing today how strategy will be practiced tomorrow.

Course announcement and syllabus.