Strategy Map Library
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by ExxonMobil as it responds to public criticism of its corporate and environmental policies, in this case, from foreign governments, environmental activists, financial analysts, and shareholder activist groups and others.
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by Coke and Pepsi as they famously sparred in the 1970s and 1980s, first with the Pepsi Challenge, and, later, the introduction of "New Coke" in 1985.
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by General Motors Corp. as it enters the hybrid electric auto market. Analysis focuses primarily on GM's introduction of the Chevy Volt and related public skepticism from financial analysts, environmental groups and industry watchers.
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by Airbus and Boeing in the commercial aviation marketplace from July 2004 to May 2005. Its purpose is to illuminate Airbus and Boeing's attempts to expand their enterprise position and further details how the two industry heavyweights react publicly to each other's numerous initiatives.
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by Airbus and Boeing in the commercial aviation marketplace from July 2007 to January 2008. Its purpose is to illuminate Airbus and Boeing's attempts to expand their enterprise position and further details how the two industry heavyweights, plus various third parties, react publicly to each other's numerous initiatives.
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by upstart salesforce.com and established giants Siebel and Oracle as the Customer Relationship Management (CRM) software category evolved from a customer's installed asset to an outsourced service, commonly referred to as Software as a Service (SaaS).
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by sportsgear and apparel giant Nike to counter criticism of non-governmental organizations (NGOs) against its use of child-labor and unsafe working conditions in Southeast Asia factories. This analysis focuses on the period 1992 through 1998.
This document, available publicly in The Playmaker's Standard Strategy Map library, illustrates representative influence strategies employed by Dr. Martin Luther King Jr. on August 28, 1963, as he delivered his famous "I Have a Dream Speech" at the foot of the Lincoln Memorial during the 1963 March on Washington for Jobs and Freedom.
