About Us

The Playmaker's Standard is the new strategy management system for influence professionals — for CEOs and politicos, communications and public affairs pros, marketers, salespeople, advertising executives, researchers and social media revolutionaries. Adopted by Fortune 500 companies and tested at major universities, this breakthrough decision-making system depicts and predicts the influence strategies of your competitive marketplace.

• The result: One team, speaking one language for faster time-to-influence of stakeholders, industry discussions and sentiments.
• The bottom line:  Competitive advantage through influence strategy management.

Based in the Washington, D.C. area, we specialize in the development and execution of influence strategy, the new emerging counterpart to operational strategy, focusing solely on intangible assets, like brand, reputation, awareness, credibility and trust. At our core, we are dedicated to the discipline we call Playmaking and the development of influence strategy as an applied competitive function. We help organizations and professionals achieve unparalleled awareness and mastery of their brands and reputations, opportunities and crises, and emerging policies and issues—all for improved competitive advantage in a player’s marketplaces.

Our acclaimed online web tools, industry advisories, research, consulting, and executive education services are based on The Elements of Influence, the landmark book by CEO and Founder Alan Kelly. These include The Playmaker's Table™, a first-of-its-kind "periodic table" of the 25 influence strategies of business, politics and pop culture, and StrategyMapper™, a patent-pending web tool that helps playmakers depict and predict the underlying influence strategies — what we term plays—of a marketplace.

For more information, contact us at The Playmaker’s Standard, LLC.