Label (LB)
Play of the Day
Label: LB
Definition
A word or phrase - self-given by a player or attributed to an opponent - that reshapes or deepens the meaning of the recipient's position, brand, or reputation. A Label, typically rooted in symbols and metaphors, is characterized by simplification, alliteration, and other semantic tricks.
iPad Owners: 'Selfish Elites'
The psychological profile of iPad owners can be summed up as "selfish elites" who are wealthy, sophisticated and highly educated, says consumer research firm, MyType.
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Playmaker China
A Codecracker's Blog to Influencers and Strategies of the Middle Kingdom
From Sun Tzu to Deng Xiaoping to Lenovo, Chinese strategists have captivated the world. This blog depicts and predicts influence strategies in a multifaceted China and the myriad players who employ them.
Clients and Partners
You run plays. Plays are run on you. In business, it's what Pepsi does to thwart Coke, and vice versa. In politics, it's what White House strategists do to propel an agenda and win elections. In pop culture, it's what Oprah Winfrey does to build her personal brand and seduce her public audience.
They are Playmakers, and so are you — advancing ideas, seeding marketplace discussions, positioning products, de-positioning competitors, embracing allies, and moving your programs forward.
Chemists have the periodic table of elements. Economists have game theory. Those whose work centers on strategy, positioning, and influence have no framework. That is, until now.
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Pepsi Challenge (pdf) |
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